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Meet Michelle

Wife, mother, boss lady, Michelle Castelloe opened Moxie Mercantile in 2015 after a 14 year career with Urban, Inc as a Brand Director for Anthropologie. She is passionate about community building, philanthropy, new retail relationships and nurturing fellow entrepreneurs.

We’re curators, not followers, blending soul, style, and substance.
Rooted in community, driven by purpose, and fueled by moxie.

October 2026

Dublin, Paris and Marseille were amazing. We walked thousands of miles. Ate lots of chocolate croissants, gelato and truffle fries. Roamed Paris like we lived there and got to dip our toes in The Mediterranean Sea. We made memories to last a lifetime. Lucy is now living in Lacoste jaunting all around Europe on her free time (life 360 is amazing, too). Viv and I are home trying to figure out how to be Lucy when we grow up...one of us has a better opportunity than the other!

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