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Meet Michelle

Wife, mother, boss lady, Michelle Castelloe opened Moxie Mercantile in 2015 after a 14 year career with Urban, Inc as a Brand Director for Anthropologie. She is passionate about community building, philanthropy, new retail relationships and nurturing fellow entrepreneurs.

We’re curators, not followers, blending soul, style, and substance.
Rooted in community, driven by purpose, and fueled by moxie.

March 2026

Hello Friends!

At Moxie, we show up for our vendors, neighbors, friends and those in need because community comes first. Sometimes that means taking a step back, reflecting and making sure we’re showing up as our true selves—not letting other people’s perceptions or assumptions shake us. We try to focus on what we can control: kindness, integrity, authenticity and celebrating the people around us.

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