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Style by Betty

Imagine wearing an outfit that not only flatters your beauty but also reflects your true self. Together, we'll build your perfect outfit and simplify your getting-ready routine. Stop wasting time and start dressing for you! Life’s too short not to shine—let’s make it happen!

Meet Our Style Experts

Michelle Castelloe

Michelle Castelloe is the creative force behind Moxie Mercantile, a passion project she launched in 2015 after a successful 14-year career as a Brand Director for Anthropologie. Her extensive experience in fashion and retail, paired with her love for curating unique, stylish finds, has given her the ability to be to help clients express their individuality through fashion.

Michelle is dedicated to creating a personalized, intentional shopping experience that celebrates the individual. Her expertise in curating wardrobes that combine practicality with elegance, alongside her deep understanding of trends, allows her to bring out the best in her clients’ personal style. She strives to empower individuals to feel confident and stylish in their everyday lives.

Amy Williams

Amy Williams has built a dynamic career in both retail and personal styling, driven by a passion for outstanding service and an eye for style. She has been at Moxie Mercantile since Day 1. Amy creates a personalized experience for each client who walks through the boutique’s doors. 

Collaborating closely with the owner and the team, she works to introduce fresh, exciting artists and products to their curated selection. She also plays a key role scouting new trends and emerging brands. 

As an Independent Sales Consultant and Stylist for KOKOON, Amy’s talent for personal styling and customer service helped elevate the brand’s presence in Charlotte. Amy played a leading role in Charlotte by ensuring each client receives personalized wardrobe consulting services that cater to their individual needs and preferences. Her dedication to her craft earned her recognition as one of the top 12 sales consultants for six consecutive years, cementing her reputation for excellence and customer service.

Let's get started

Click here to fill out our styling form and take the first step toward dressing for you!